Qwerty Elemental

Qwerty Elemental handbags collection has won the PLATINUM A’DESIGN AWARD 2020 in Fashion and Travel Accessories Design Category. (https://competition.adesignaward.com/design.php?ID=99616)

Just like typewriters’ design evolution shows the transformation from a highly complex visual form to the clean-lined, simple geometric form, Qwerty-elemental is the embodiment of strength, symmetry, and simplicity. Constructive steel parts made by various craftsmen are distinctive visual feature of the product, which gives the bag an architectonic appearance.

The essential peculiarity of the bag are two typewriter’s keys which are self manufactured and assembled by the designer herself.

With its clean line and defined shape, Qwerty elemental is a line that features perfect everyday city pieces and moves easily between casual and formal events.