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QWERTY STORY

Qwerty design connects all typewriters with today’s computer keyboards and touchscreens. It is the oldest typing template that was invented by a Milwaukee newspaper editor Christopher Sholes in 1868 and sold to Remington in 1873. Unchanged for 150 years, it was designed to prevent the metal arms of the typewriter letters from clashing and jamming. So what Sholes basically did was to place the most frequently used letters as far apart as possible, making the typist’s fingers (at that time, which was the practice that persisted throughout the next century, all typists were women) do the work. In a 1888 Manual of the Typewriter, John Harrison explained, “The typewriter is especially adapted to feminine fingers. They seem to be made for typewriting. The typewriting involves no hard labor and no more skill than playing the piano.”
The durability is femininity of QWERTY design built in the Donà’s collection of the same name. It evolved from Donà’s fascination with the highly aesthetical objects of Remington typewriters, which inspired the collection “Hommage a Remington”. Initiated as a set of complex artistic pieces in time it developed into fully wearable products for serial production.
The highlight of “Hommage a Remington” collection were the typewriter keys, firstly re-applied from the original Remington typewriters, and later, according to Donà’s design, constructed and manufactured by a metal craftsmen company. Since 2013 Donà has her own production of typewriter keys.
So “Hommage a Remington” collection naturally led to three spectacular lines of QWERTY COLLECTION.